We often hear from friends and clients, “so and so told me that we should have a blog but we’re in the *insert any industry name here* so we don’t really need a blog, do we? No one is going to read it anyway, so we’ll just save a few dollars to put toward our *insert any other business need* and skip the blogging”. We’d be lying if we didn’t say this is a huge mistake, one of many mistakes, most people make. When it comes to your website, you should always:

1. Have a blog
2. Update content on said blog

Why do I need a blog?

If you’ve gotten this far, you’re probably asking why? It’s simple really. Blogging is the best real estate spot on the internet but it’s the last thing most business owners want to do. Blogging helps:

• SEO (Search Engine Optimization)
• Drive traffic to your website
• Position your brand as the expert
• It helps provide solution to a problem
• Improve conversion rates
• Imperative aspect of any content marketing strategy
• Creates great original content – Content is KING

And, in our opinion, one of the most important aspects that blogging helps do is:

• • it helps connect you with your customer. In other words, it humanizes your brand or organization. People like doing business with people so creating a brand that is real and authentic is key.

So yes, your business should have a blog. To blog is to share, connect, create and inspire. It’s what allows you to continue to provide value to your customers and to attract new ones. Creating valuable, relevant and solution driven content is the best way to turn strangers into visitors, convert visitors into leads and to close the deal by converting leads into customers. That being said, blogging isn’t for the faint of heart, it’s not a short-term solution, it’s a lifestyle. Blogging isn’t about a quick conversion, it’s about building a long-term relationship based on trust and knowledge. Blogging continues to grow, with over 409 million people viewing more than 23.6 billion pages each month on WordPress alone. This is just the tip of the iceberg. If you want to learn more about how blogging can help your business, brand or organization, connect with us today. We’d love to sit down and see how we can help create original blog content to help drive your goals. Otherwise, stay tuned for a series of blogs called “How blogs help to ….” where Danie Schwartz Consulting will go more in depth about how blogging can help achieve your goals. Danie Schwartz Consulting is a full-service creative consulting firm, specializing in storytelling. A perfect blend of creativity, energy, communication, brand, and strategy; we’re ready to bring your brand to the next level. We’d love to connect with you, call us at (530) 636-0193 or email info@danieschwartz.com today!