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Danie Schwartz Consulting
Danie Schwartz Consulting

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Home » Creative Marketing Solutions » Brand Strategy

Brand Strategy

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Danie Schwartz, Lady Boss

Danie Schwartz, Lady Boss

Inspire, create and elevate are words I live by. I am here to help bring your brand's story to life. I have a passion for storytelling and a drive to help brands grow.  
Get to know me!

 

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Social media is more than metrics; it's about mean Social media is more than metrics; it's about meaningful engagement and building a community. There is no one size fits all solution to it, and what works today may not work tomorrow. At the heart of everything, social media is about engaging with your people. Social media done right should: Tell a story. Connect with your audience. 𝘽𝙪𝙞𝙡𝙙 𝙡𝙤𝙮𝙖𝙡𝙩𝙮. Solve a problem. Make an impact. 🧏‍♀️ I often hear businesses saying they have to get on social media for one of a few reasons: 1. Someone in marketing told them to 2. Someone in sales told them to 3. They know they have to be on it 4. They want to increase sales Anytime I hear someone say they want to increase sales via social media, I can’t help but cringe. Sure, social media can be used as a tool to help your sales team, however there are a lot of pieces to that pie and more often than not, people aren’t looking at the entire picture. They have no funnel in place and expect all social content to drive leads and convert them to sales. It's an unrealistic expectation without the proper strategy. While I don’t discredit those reasons for a business needing to hop on social, what I don’t hear as often as I should are the many important reasons your business should be on social media. Social media helps to: 💫 Increase visibility 💬 Provides a direct line of communication with current customers and potential ones 📣 Offers brand awareness opportunity 👩🏻‍💻 Helps to build a brand persona 👯 Creates engagement and loyalty How do you use social media to connect with your audience?
If we work together, there is one word you’ll he If we work together, there is one word you’ll hear from me often, and that’s why. I believe in the power of asking why. 👩🏻‍💻 Whether we’re working on social, copywriting, or a bigger piece of your marketing strategy, the number one thing I want to know is why we’re doing what we’re doing. 🙋🏻‍♀️ Asking "why" is a fundamental aspect of any marketing strategy because it helps businesses delve deeper into the motivations, goals, and purpose behind their marketing efforts. Asking why helps to: ✨Clarify objectives ✨Target the right audience ✨Identify Value proposition ✨Focus on customers ✨Optimize and improve marketing ✨Continue to be innovators and leaders ✨It helps to align with your brands purpose. Asking "why" in the context of marketing helps businesses gain clarity, target the right audience, develop a strong value proposition, adopt a customer-centric approach, optimize marketing efforts, drive innovation, and align with their brand purpose. It is a an important question to ask when making business decisions and spending money. I want to know, when was the last time you stopped to figure out your why?
📢 Authenticity Matters! 🌟 In a world of filt 📢 Authenticity Matters! 🌟 In a world of filters and facades, let's remember the power of being genuine in marketing. Authenticity creates trust, fosters meaningful connections, and sets us apart from the noise. By embracing our unique voice, values, and story, we can attract a loyal community who believes in what we stand for. Let's be real, transparent, and true to ourselves, because authenticity is the key to building lasting relationships and making a real impact. 💫 #AuthenticMarketing #BeReal #authentic #authenticity
Hi there! I can’t remember the last time I said Hi there! I can’t remember the last time I said that, so here I am, saying hi 👋🏼. It’s probably a good time to introduce myself, if you don’t already know me. I’m Danie, a 36-year-old marketing maven working my magic, one client at a time! Armed with a flair for copywriting, a knack for social media, a talent for marketing strategy, I’m the ultimate marketing consultant you don’t even know your team needed. I have a passion for being bold and thinking outside the box. I like working with people and brands that believe in imperfections, authenticity, and being bold. I specialize in focusing on building brands in ways that shake your industry, but more importantly, I focus on telling stories that connect with your brands audience, with your people. Everyone needs their people. Well told stories can change the world. Creating the right brand voice helps evolve your brand into one that listens and connects with your target demographic. I love helping brands create that story. A perfect blend of creativity, energy, communication, brand, and strategy. I truly enjoy being around good people and helping other businesses grow. You never know how a well told story can change your company’s path. In my free time I volunteer, travel, spend time with family and friends, check out live music, and do ALL of the hiking with my dog. The chances are REALLY high that you’ve seen me at Bidwell with my best fur-pawl, Kennedy. If you want to know more about how I can help. Let me know. If not, enjoy this new snazzy photo courtesy of one of the best brand photographers around 📸: @shannonrosan
This is your PSA to do a few things for your socia This is your PSA to do a few things for your social media accounts, especially if you own a business. 1. Make sure your business is on Meta Suite 2. Make sure you have more than one Admin 3. Make sure every one who is an admin has two-factor authorization turned on 4. Make sure your business is verified (via business suite) 5. Do not click links from emails/people you don't know. 6. Monitor your ad accounts and ad account spend religiously. P.S. Admin to a business page is very different than admin to Meta Suite. Do your part to keep your accounts safe. If anyone ever has any questions about it, send me a message!
Wishing you a happy and healthy new years!! Look Wishing you a happy and healthy new years!! Looking forward to all the fun projects in 2023.
Happy Hanukkah and Merry Christmas to all! 'Tis th Happy Hanukkah and Merry Christmas to all! 'Tis the season to be celebrating! 🕎🤶🏼🎄 P.S Happy almost Kwanzaa too❤️
Eat good food.🦃 Drink good drinks. 🍷 Laugh w Eat good food.🦃 Drink good drinks. 🍷 Laugh with those you love. 👯‍♀️ Fill your heart with gratitude. ❤️ Wishing you and yours a Happy Thanksgiving! 🦃🤎🧡💛💚
It’s been a while since i’ve done my own socia It’s been a while since i’ve done my own social so I thought a social media emergency was as great of a time as ever to hop on and say hello! Hi there friends! Here I am. I’m still here. Working hard doing marketing strategy, copywriting, social media and more but enough about me…. let’s talk about Instagram and it being down this morning. This morning, and for some this weekend, tons of accounts on Instagram got taken down or suspended for no reason. This happened to several friends, clients, and other professionals I know. There was no rhyme or reason, and while the accounts were suspended, they were in no way tied to violating policies or anything like that.. it just was what it was. A glitch. In most cases, it got easily resolved. Though I have heard of some accounts losing followers and not getting those back, yet. If this happened to you, stay calm and know you’re not alone. It was an easy process to get the accounts restored and I suspect Instagram and FB will likely be restoring lots of accounts on their own. If this happened to you within the last 24 hours, and your account hasn’t been restored, shoot me a message and i’ll do a quick FREE audit of your account to see what can possibly be done. I want to take this opportunity to remind everyone of a few things that every business with a social media account should remember: 1. EVERYONE who has access to your accounts or business manager should have 2FA turned on. Period. IF you disagree, you’re wrong. It’s the easiest way to get hacked, it’s the easiest way to prevent yourself from getting hacked. Your socials should all have this, as should really any of your accounts. 2. ALWAYS have a secondary admin on your accounts. Even if it’s someone who doesn’t pay attention to social, even if it’s someone who wants nothing to do with it, have a backup. If something happens to you or your account, you NEED a backup person who can handle your accounts. 3. Do NOT create a fake backup personal profile to manage social accounts. It will likely impact your account and you may possibly get that profile and your business profile taken down. 4. check the comments or more 😍❤️
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Testimonials

  • My first reaction when reading new content for my website from Danie was that, is seriously amazing. I wish I could write like that or even had a desire to write like that. Overall I’m thrilled with it, thank you!

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    Ron Putnam, Owner at Ron Putnam Photography
  • Danie is passionate and dedicated to her work and non-profits that she cares about. She goes above and beyond and follows through to ensure that each project is a success. Danie is trustworthy, consistent and reliable. We are grateful to have her support!

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    Rashell Brobst, CEO of BGCNV
  • I have sought out Danie on multiple occasions to use her skills and knowledge for my two businesses. Each time she has delivered great ideas and products for us to use. If she cannot help me she has recommended someone else for me to use. She always goes above and beyond our expectations and I will continue to work with her in the future.

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    Brooke Smith, Director of Sales at Aimbridge Hospitality
  • Danie is hard working, intelligent, and ahead of the trends. If someone is doing it in marketing or networking Danie was doing it 2-3 weeks ago! Keep your eyes on her as she is also kind and patient… she will do great things!

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    Felicity Monsees, Owner at Mountain Marketing Maven
  • By the time you get to this recommendation, you already know that Danie is a standout! She is a go-getter, innovator, leader, and motivator. I have sat on multiple Committee’s with Danie and she is always the driving force for us to do more than we think we are capable of. Danie starts out as an advisor and ends as your friend.

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    Natasha Beehner, AVP, Marketing Manager at Golden Valley Bank
  • Danie is a pleasure to work with and I would highly recommend her to other businesses looking for marketing and social media coordination. She exudes energy, creativity, and knowledge of an ever-changing web environment. She is committed to business and community success.

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    Katie Simmons, President & CEO at Chico Chamber of Commerce

How to connect with us:

Phone: (530) 636-0193
E-mail: info@danieschwartz.com
Hours: M - TH: 8 a.m. - 6:00 p.m.
Friday: By appointment
Schedule a FREE consultation today!

Live creatively, breathe passionately, dream bigger. If you do all of these, success is sure to follow. It's time to make the magic happen.
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