It’s been a while since I’ve updated this blog and what better way to get back into the swing of things than to introduce you to a new series I’m working on, it’s called Boss Babe! Every month, or every other month – or, whenever life allows if we’re being real, I plan to feature […] Read more…
Tips on how to keep your social media login information safe
Over the weekend something funny happened. Not funny as in ha-ha, funny as in, oh sh*t. A huge company, Domino’s started running ads that were completely unrelated to their brand. It’s easy to think that someone cloned their account and was simply running ads. That wasn’t the case. If you clicked on the Domino’s Pizza […] Read more…
Grow your audience with LinkedIn
LinkedIn is a powerful tool that connects professionals all around the world. It’s an important tool for leads, sales, recruitment, and just overall connection. The only downside? For years it has been missing essential tools. Recently, Linkedin has done leaps and bounds to catch up to others in the social media space. As Facebook continues […] Read more…
What is the point of a hashtag?
Have you ever gone on Instagram, Twitter, Facebook or another social platform, seen a hashtag and thought to yourself, what the actual F? Yep. Me too. In fact, it happens pretty regularly. It’s 2019 and one would think that hashtags are easy to understand and easy to use. And yet, people still use hashtags like […] Read more…
4 Reasons why good copy and content is a long term digital marketing strategy worth playing.
Words matter. What we say and how we say them can impact customer loyalty, trust, online visibility and more. Businesses often want the quick and easy when it comes to being found online, but the reality of it is, Search Engine Optimization (SEO) done right shouldn’t be quick and easy. A good copywriting or content […] Read more…
How to harness the power of storytelling to connect with your audience
When I was a kid, my dad would make up these incredible stories. Not just the kind that you found in a book but these unique, one-of-a-kind, elaborate stories that would transport you to a different place and time. The kind of stories that made you believe in magic. The kind of stories that made […] Read more…
5 Fundamentals of Connecting with Your Audience
How do I connect with my Audience? The most important things in life are the connections we make with others. This is true in all areas of life. It’s easy or at least easier to figure out how to connect with one another in life, than in business. Most of us pretty naturally connect with […] Read more…
How Does Blogging Help Search Engine Optimization (SEO)
How Does Blogging Help My Online Presence and Search Engine Optimization (SEO) To blog is to connect with one’s audience, it’s your opportunity to provide a solution to a problem your prospective customer (or current) may have. As mentioned in our blog, “Does my business need a blog?”, blogging helps connect you with your customer. […] Read more…
Does my business need to blog?
We often hear from friends and clients, “so and so told me that we should have a blog but we’re in the *insert any industry name here* so we don’t really need a blog, do we? No one is going to read it anyway, so we’ll just save a few dollars to put toward our […] Read more…