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Danie Schwartz Consulting
Danie Schwartz Consulting

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Home » Creative Marketing Solutions » Brand Strategy

Brand Strategy

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Danie Schwartz, Lady Boss

Danie Schwartz, Lady Boss

Inspire, create and elevate are words I live by. I am here to help bring your brand's story to life. I have a passion for storytelling and a drive to help brands grow.  
Get to know me!

 

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Let's talk about the power of adding a human touch Let's talk about the power of adding a human touch to your brand. I have always been a fan of conversational copywriting. It's one of many easy ways to connect with your audience, to build a following, to nourish relationships, to be authentic. Connecting with your audience goes beyond talking about your own own services, it's about connecting with real people Here's why it matters: 1️⃣ Authenticity: People crave authenticity! If you know me, you know I live and breathe by authenticity. The good, the bad, and all the in between that comes with it. 😂 By showcasing the human side of your brand—whether it's through behind-the-scenes glimpses, employee stories, or engaging with followers—you create a sense of trust and reliability. The truth is, we, as people, LOVE these stories. So be authentic. Get weird. Get human. 2️⃣ Relatability: When your brand feels relatable, it becomes more memorable. Sharing real stories, experiences, and even mistakes helps your audience see themselves in your brand, fostering a deeper connection. Who doesn't love when they see someone else own their mistakes? We all evolve, we all have room for growth, we love when brands take ownership of theirs. It feels real. 3️⃣ Emotional Connection: Most of us are emotional beings, and emotions drive actions. By tapping into emotions like joy, empathy, or inspiration, you can evoke meaningful responses from your audience, strengthening loyalty, engagement, and continue to build long lasting community. 4️⃣ Community Building: By humanizing your brand, you invite people to join a community centered around shared values, interests, and experiences. This helps to foster and create a sense of belonging and encourages participation. Community only makes a brand stronger. 5️⃣ Stand Out from the Crowd: In a sea of content vying for attention, a humanized brand stands out. It adds a personal touch that sets you apart, making your brand more memorable, a brand that someone wants to follow instead of mute. Let's tell our stories, engage authentically, and build meaningful connections. Together, we can create stronger, more vibrant communities. Stay authentic. Stay real. Stay on brand. ❤️
Nothing like presenting at a panel on Social Media Nothing like presenting at a panel on Social Media to remind myself to get on my own, as it’s been a minute. What can I say? I am my own worst client. I am sure other people can relate.🙃 Here I AMMMMMM!!! HI YA’LL! I’m fresh back from Nashville, can you tell? Nothing like a holiday to give me an excuse to come say hi. Love is in the air today! And guess what? It’s not just for Valentine’s Day. I know, I know, not another Valentines Day post. Don’t worry. This isn’t it. I’m not here to share some lovey dovey stuff, however, I am here to remind you that love, the essence of love, is in everythng we do, INCLUDING marketing and social media. In marketing, love plays a crucial role too. Why? Because when your audience feels genuinely cared for, understood, and appreciated, that’s when the magic happens. That’s when you attract, that’s when you connect, that’s when you convert. 🔗 Building strong relationships with your customers isn’t just about transactions; in fact if it is, you’re doing it wrong. It’s about creating connections that last. Show your audience some love by delivering value, listening to their needs, and going the extra mile to exceed their expectations. 💡 Remember, love isn’t just a feeling—it’s a strategy. Cultivate it in your marketing, and watch your brand absolutellllly kill it. Spread love, spread joy, share your authenticity, and watch your audience fall head over heels for what you have to offer. What does your audience love about your brand? #MarketingWithLove #socialmedia #socialmediamarketing #marketingconsultant #socialmediaconsultant #marketingtips #socialmediatips
Social media is more than metrics; it's about mean Social media is more than metrics; it's about meaningful engagement and building a community. There is no one size fits all solution to it, and what works today may not work tomorrow. At the heart of everything, social media is about engaging with your people. Social media done right should: Tell a story. Connect with your audience. 𝘽𝙪𝙞𝙡𝙙 𝙡𝙤𝙮𝙖𝙡𝙩𝙮. Solve a problem. Make an impact. 🧏‍♀️ I often hear businesses saying they have to get on social media for one of a few reasons: 1. Someone in marketing told them to 2. Someone in sales told them to 3. They know they have to be on it 4. They want to increase sales Anytime I hear someone say they want to increase sales via social media, I can’t help but cringe. Sure, social media can be used as a tool to help your sales team, however there are a lot of pieces to that pie and more often than not, people aren’t looking at the entire picture. They have no funnel in place and expect all social content to drive leads and convert them to sales. It's an unrealistic expectation without the proper strategy. While I don’t discredit those reasons for a business needing to hop on social, what I don’t hear as often as I should are the many important reasons your business should be on social media. Social media helps to: 💫 Increase visibility 💬 Provides a direct line of communication with current customers and potential ones 📣 Offers brand awareness opportunity 👩🏻‍💻 Helps to build a brand persona 👯 Creates engagement and loyalty How do you use social media to connect with your audience?
If we work together, there is one word you’ll hear If we work together, there is one word you’ll hear from me often, and that’s why. I believe in the power of asking why. 👩🏻‍💻 Whether we’re working on social, copywriting, or a bigger piece of your marketing strategy, the number one thing I want to know is why we’re doing what we’re doing. 🙋🏻‍♀️ Asking "why" is a fundamental aspect of any marketing strategy because it helps businesses delve deeper into the motivations, goals, and purpose behind their marketing efforts. Asking why helps to: ✨Clarify objectives ✨Target the right audience ✨Identify Value proposition ✨Focus on customers ✨Optimize and improve marketing ✨Continue to be innovators and leaders ✨It helps to align with your brands purpose. Asking "why" in the context of marketing helps businesses gain clarity, target the right audience, develop a strong value proposition, adopt a customer-centric approach, optimize marketing efforts, drive innovation, and align with their brand purpose. It is a an important question to ask when making business decisions and spending money. I want to know, when was the last time you stopped to figure out your why?
📢 Authenticity Matters! 🌟 In a world of filters an 📢 Authenticity Matters! 🌟 In a world of filters and facades, let's remember the power of being genuine in marketing. Authenticity creates trust, fosters meaningful connections, and sets us apart from the noise. By embracing our unique voice, values, and story, we can attract a loyal community who believes in what we stand for. Let's be real, transparent, and true to ourselves, because authenticity is the key to building lasting relationships and making a real impact. 💫 #AuthenticMarketing #BeReal #authentic #authenticity
Hi there! I can’t remember the last time I said th Hi there! I can’t remember the last time I said that, so here I am, saying hi 👋🏼. It’s probably a good time to introduce myself, if you don’t already know me. I’m Danie, a 36-year-old marketing maven working my magic, one client at a time! Armed with a flair for copywriting, a knack for social media, a talent for marketing strategy, I’m the ultimate marketing consultant you don’t even know your team needed. I have a passion for being bold and thinking outside the box. I like working with people and brands that believe in imperfections, authenticity, and being bold. I specialize in focusing on building brands in ways that shake your industry, but more importantly, I focus on telling stories that connect with your brands audience, with your people. Everyone needs their people. Well told stories can change the world. Creating the right brand voice helps evolve your brand into one that listens and connects with your target demographic. I love helping brands create that story. A perfect blend of creativity, energy, communication, brand, and strategy. I truly enjoy being around good people and helping other businesses grow. You never know how a well told story can change your company’s path. In my free time I volunteer, travel, spend time with family and friends, check out live music, and do ALL of the hiking with my dog. The chances are REALLY high that you’ve seen me at Bidwell with my best fur-pawl, Kennedy. If you want to know more about how I can help. Let me know. If not, enjoy this new snazzy photo courtesy of one of the best brand photographers around 📸: @shannonrosan
This is your PSA to do a few things for your socia This is your PSA to do a few things for your social media accounts, especially if you own a business. 1. Make sure your business is on Meta Suite 2. Make sure you have more than one Admin 3. Make sure every one who is an admin has two-factor authorization turned on 4. Make sure your business is verified (via business suite) 5. Do not click links from emails/people you don't know. 6. Monitor your ad accounts and ad account spend religiously. P.S. Admin to a business page is very different than admin to Meta Suite. Do your part to keep your accounts safe. If anyone ever has any questions about it, send me a message!
Wishing you a happy and healthy new years!! Look Wishing you a happy and healthy new years!! Looking forward to all the fun projects in 2023.
Happy Hanukkah and Merry Christmas to all! 'Tis th Happy Hanukkah and Merry Christmas to all! 'Tis the season to be celebrating! 🕎🤶🏼🎄 P.S Happy almost Kwanzaa too❤️
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Testimonials

  • Danie is passionate and dedicated to her work and non-profits that she cares about. She goes above and beyond and follows through to ensure that each project is a success. Danie is trustworthy, consistent and reliable. We are grateful to have her support!

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    Rashell Brobst, CEO of BGCNV
  • I have sought out Danie on multiple occasions to use her skills and knowledge for my two businesses. Each time she has delivered great ideas and products for us to use. If she cannot help me she has recommended someone else for me to use. She always goes above and beyond our expectations and I will continue to work with her in the future.

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    Brooke Smith, Director of Sales at Aimbridge Hospitality
  • Danie is hard working, intelligent, and ahead of the trends. If someone is doing it in marketing or networking Danie was doing it 2-3 weeks ago! Keep your eyes on her as she is also kind and patient… she will do great things!

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    Felicity Monsees, Owner at Mountain Marketing Maven
  • By the time you get to this recommendation, you already know that Danie is a standout! She is a go-getter, innovator, leader, and motivator. I have sat on multiple Committee’s with Danie and she is always the driving force for us to do more than we think we are capable of. Danie starts out as an advisor and ends as your friend.

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    Natasha Beehner, AVP, Marketing Manager at Golden Valley Bank
  • Danie is a pleasure to work with and I would highly recommend her to other businesses looking for marketing and social media coordination. She exudes energy, creativity, and knowledge of an ever-changing web environment. She is committed to business and community success.

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    Katie Simmons, President & CEO at Chico Chamber of Commerce
  • My first reaction when reading new content for my website from Danie was that, is seriously amazing. I wish I could write like that or even had a desire to write like that. Overall I’m thrilled with it, thank you!

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    Ron Putnam, Owner at Ron Putnam Photography

How to connect with us:

Phone: (530) 636-0193
E-mail: info@danieschwartz.com
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Friday: By appointment
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